6 Easy Ways to do Market Research in your Life Coaching Business
Anytime a new life coach comes to me and asks: How do I find clients?
My first response is always:
“Tell me more about your ideal client. What is her greatest challenge that keeps her up late at night? What is her biggest desire that she wants more than anything else in this world?”
If someone can’t tell me the answer to those 2 important questions then it’s going to be near impossible to find new coaching clients and it’s time to do some market research.
A business is driven by the demands and needs of it’s customers. If you don’t know what your customer needs then how are you going to offer them a service to help improve their life?!
NEWS FLASH: People don't buy life coaching sessions. People buy solutions to their problems!
Today we are going to learn how to interview our potential clients with market research calls aka “virtual coffee dates” so we can truly know how to create content and programs to help solve our ideals clients' biggest problems.
In this video you’re going to learn:
why it’s been so challenging to find paying coaching clients
how to set up virtual coffee dates with your ideal clients
how to get the answers from your audience so you can easily create content and programs for your ideal clients moving forward
