When we are first marketing our life coach training programs it's easy to get caught up in the thought of "Why aren't people excited to hire me as their life coach?!"
Oftentimes before people will pay us as their coach and invest their hard earned dollars into our coaching programs - we have to PROVE or show that our coaching actually does work.
Psychology and trust play a HUGE role in marketing and sales which is why we need to start showing social proof in our marketing every week.
According to Buffer.com there are 6 Types of Social Proof:
1. Expert: Expert social proof is when an expert in your industry recommends your products or services or is associated with your brand.
2. Celebrity: Celebrity social proof is when a celebrity endorses your products.
3. User: User social proof is when your current users recommend your products and services based on their experiences with your brand.
4. The wisdom of the crowd: This type of social proof is when a large group of people is seen to be endorsing your brand.
5. The wisdom of your friends: This type of social proof is when people see their friends approve your product.
6. Certification: This type of social proof is when you are given a stamp of approval by an authoritative figure in your industry.
In today's episode I'm going to show you 10 Ways to start showing Social Proof in your marketing which can include:
1.Creating Welcome Posts for new clients
2. Taking screenshots of Client wins
3.Sharing client testimonials on your posts and videos, website, social media, and/or email lists
4.Getting reviews on FB business page or Google
5. Showing coaching demos in a Freebie Opt-in, podcast, YT video
6.Creating an Ambassador program
7.Sharing your biz and client milestones: subscribers, followers, anniversaries, graduation
8.Collaborating with an influencer: Monika example
9.Encouraging your users to use a branded hashtag or wear your gear
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